Studio Strategies & Techniques
Saturday, March 1, 9 am - 4 pm
Digital Arts Conference
Keynote Presentation
Top design firms and agencies and other leaders of the Digital Arts industry will be on hand to reveal the current trends and techniques in graphic design and web design, photography and filmmaking. Discover how to break into the field or expand your work. This productive day is a benchmark event, advantageous for both amateurs and professionals!
Register online here or call Registration at 277-0077.
Use course #55800 RQA for other registration methods | Registration form (pdf)
Cost: $139 per person; $99 with student discount*
UNM staff/retirees, use your Tuition Remission.
(check-in & breakfast begin at 8:00)
Keynote
Speaker: Bart Cleveland
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Bart Cleveland, Partner and |
“Why Design and Advertising Are Not Mutually Exclusive in Successful Branding”
True communicating is an art that can be expressed through design. Subtle but powerful messages can be portrayed in advertising by using graphic design and branding to help communicate the company or organization’s unique qualities. In this sense, design and advertising are not mutually exclusive in successful branding. Using the logo as part of a consistent message has often been overlooked by less successful advertisers. Bart Cleveland will discuss what is important in successful branding and show examples of major campaigns that demonstrate what is important from an advertising standpoint.
Bart is Creative Director and a partner of McKee Wallwork Cleveland. His work for clients such Coca-Cola, CNN, the Ritz-Carlton Hotel Company, and Dow has appeared in markets across the globe. His work has received awards from the industry’s most prestigious shows including The One Show, CA, D&AD, and Clios. Bart also has been published in some of the industry’s most regarded creative publications, including Communication Arts, Creativity, and One, A magazine. He currently writes a small agency blog for Advertising Age. He sits on the executive Board of Directors of the New Mexico Advertising Federation and the advisory board for the Creative Circus Advertising School in Atlanta, GA.
Click here to visit the website for the McKee Wallwork Cleveland agency.
Student Rate
*Student rate is for high school and higher education students with student ID and proof of full time schedule. Students must register in person at 1634 University Blvd NE.
Contact
For information, call Caroline Orcutt, Digital Arts Program Supervisor,
277-6037 or email digitalarts@dce.unm.edu.
About the Digital Arts Program
Visit our program page to find out about the exciting scope of our Digital Arts Program offerings. We offer a great student experience for everyone! Beginners enjoy our Computer Hobby classes. Multimedia professionals will find sophisticated courses in state-of-the-art digital techniques to take their expertise to the next level and to keep their own skills relevant and current. Browse the programs using the left sidebar navigation on the linked page. What you find may inspire you! Our Digital Arts Lab is second-to-none.
