Studio Strategies & Techniques
Saturday, March 1, 9 am - 4 pm
Digital Arts Conference
Breakout Sessions
Top design firms and agencies, Albuquerque Studios, and other leaders of the Digital Arts industry will be on hand to reveal the current trends and techniques in graphic design and web design, photography and filmmaking. Discover how to break into the field or expand your work. This productive day is a benchmark event, advantageous for both amateurs and professionals!
Register online here or call Registration at 277-0077.
Use course #55800 RQA for other registration methods | Registration form (pdf)
Cost: $139 per person; $99 with student discount*
UNM staff/retirees, use your Tuition Remission.
(check-in & breakfast begin at 8:00)
Breakout Session 1 — 11:45-12:45
Understanding Symbolism in Visual Communication
presentation by Maggie Macnab: Decoding Design explores natural patterns and the energetic properties they are associated with, how they relate to universal principles, number and shape, and how incorporating these qualities can create more effective and aesthetic visual communications—particularly in the area of identity design. Communicating deeply with substance rather than superficial style increases a communication’s sustainability, is widely understandable to a cross-cultural audience, and creates aware designers who are actively engaged in understanding nature by using it as a template through which to translate graphics.
Website Design and Search Engine Optimization
presentation by Zac Van Note: The most overlooked aspect of Search Engine Optimization is the design
behind the scenes of a website … the coding. All the keyword research
in the world won’t help a website if the development wasn’t thought
out. In this presentation, Zac will go over the most common
do’s and dont’s of website development in how it relates to successful Search
Engine Optimization.
The Art and Craft of Screenwriting: Concept and Story
presentation by Stephanie Kuehn: How do you find your own unique story with that million
dollar idea? What is cinematic storytelling? There is a
practical way into the craft of writing for film and there
is a necessary journey writers hunger to take: that of
understanding the real art of screenwriting. Stars,
directors and producers may be the high flyers in the film
industry but without the writer and their original story
and point of view, we have nothing but a blank screen.
Open Computer Lab
Try out the latest multimedia software in our Digital Arts Lab!
— with Laura Gutman
Breakout Session 2: — 1:45-2:45
Green Printing Practices
presentation by Mike Sherwood & Blake Thies, Cottonwood Printing : Learn about green printing practices and how you and your printer can decrease the negative impact of the printing industry on the environment. Get insight on the graphic designer / printer interface and what you can do to optimize that relationship. Bring your printing questions to participate in the group discussion.
Color Finesse in Photoshop
presentation by Zac Van Note : Explore a variety of techniques to remove color casts, correct skin tones, and enhance midtone contrast. Learn how to make a bad photo look good, improve color accuracy, produce a good print, and add special effects. In addition to using levels, curves and color balance, incorporate more advanced techniques including channels, layer masks, LAB color and adjustment layers to fine tune your photographs.
Careers in Make-Up and Costume Design for Film and TV
presentation by Liz Marshall : Learn the secrets of makeup and costume design and applications for a career in film and television. Explore the necessary applications for special effects on the film set, including bruising, cuts and wounds, tattoos, aging, and prosthetics. Discover the art of costume design to enhance a story line and bring characters to life. The presenter will also provide a summary of industry expectations and credentials for makeup artists and costume designers as well as tips on ways to network and entry points into this growing industry.
Open Computer Lab
Try out the latest multimedia software in our Digital Arts Lab!
— with Laura Gutman
Breakout Session 3: — 3:00-4:00
A Brief History of New Media
presentation by Mary Tsiongas: A fast overview of how technology has changed our ideas about art and the art-making process. Going back to the first computer invented by Babbage in England, finishing with artists working with science, and the Internet. Tsiongas will also talk briefly about her work. She uses still images, light, video, sculptural elements and sound technology as well as interactivity to create pieces that result in a liberation from expectation, for the viewer.
Information Architecture for Web Design & Multimedia
presentation by Laura Gutman: Graphic design means communicating with design. But we can't communicate what we don’t understand. And we can’t give our designs a visual structure unless we start by structuring the information we’re trying to impart. In the world of web design, this is called information architecture, and it’s an important part of the design process. But the print designer can also benefit from taking time to organize what the design is supposed to say, before trying to imagine the design. We’ll see examples of information architecture at work in web and print design, and will look at different strategies for mapping information in a way that helps us visualize its expression in the final product.
Direct Your Editing Career with Apple Certification
presentation by Brad Stoddard: Join Apple Certified Trainer, Brad Stoddard, on a tour of what it takes to become an Apple Certified Pro, Level 1 in Final Cut Pro. Differentiate yourself and your business in today's competitive marketplace. Gain credibility and industry recognition for your expertise in Final Cut Pro—become an Apple Certified Pro. Differentiate yourself to employers and prospective clients as an Apple Certified Pro, and gain a competitive edge in the ever-changing job market. By passing the Final Cut Pro certification exam, you become an Apple Certified Pro for a chosen application. You can then follow the path to Master Pro Certification by passing additional required exams. The possibilities are endless...
Student Rate
*Student rate is for high school and higher education students with student ID and proof of full time schedule. Students must register in person at 1634 University Blvd NE.
Contact
For information, call Caroline Orcutt, Digital Arts Program Supervisor,
277-6037 or email digitalarts@dce.unm.edu.
About the Digital Arts Program
Visit our program page to find out about the exciting scope of our Digital Arts Program offerings. We offer a great student experience for everyone! Our Digital Arts Lab is second-to-none. Beginners enjoy our Computer Hobby classes. Multimedia professionals will find sophisticated courses in state-of-the-art digital techniques to take their expertise to the next level and to keep their own skills relevant and current. Browse the programs using the left sidebar navigation on the linked page. What you find may inspire you!
